Go to your email message or editor and paste the emoji into the subject line. Navigate to the individual emoji page you would like to use and click the “Copy” button. Visit for a current list of emoji that are available. This is the easy part-it’s just a copy/paste task for most senders. If you are getting to cute or abstract, subscribers may misinterpret or not understand the relevance and you’ll miss your mark. Match Your Message – The emoji you include need to be tightly tied to the subject line.If it could go one way or the other, choose a different emoji or perhaps go without.
Mind Your Message – Some emoji have multiple meanings-ensure you are communicating the correct message.Make sure they support the message you are presenting-otherwise, your audience may lose interest or worse. More Moderation – Use only one or two emoji in a subject line and use them to replace, convey and/or emphasize.ĭon’t just use emoji because they are fun.If you decide to give it a go, watch your open rates and listen to subscriber feedback. Understand Your Audience – Not all audiences are ready for emoji, but you also might be surprised at the results.Embrace Moderation – Emoji can be fun and engaging, but they shouldn’t be used in every email you send.By using the stopwatch emoji, you can emphasize a race against time or time is running out. Emphasize an Idea – Emoji can visually support the message you are trying to convey.Using the red heart emoji can convey a strong feeling of passion or endearment. Convey an Emotion – Images have the ability to tell an emotional story that can’t otherwise be conveyed in just a few words.Adding the thermometer emoji can replace the need to include “fundraising goal” or a similar phrase. While emoji might not be worth 1,000 words, they can represent at least one. Visually Replace Words – Email subject lines need to be short and concise.Here are a few times where emoji may be useful. Make it countĮmoji in email subject lines provide an opportunity to visually engage with your recipients. If you are considering using emoji in email subject lines, here are a few best practices to consider. Either way, they beg for the user’s attention. While some love emoji, others may consider them spammy. 👀 Did you see how close we are to the goal? Audience, timing, message and the novelty of this concept would all have an impact on the true effectiveness. While reports have shown that these fun and engaging iconic symbols produce higher (and in some cases, much, much higher) open rates, it’s hard to quantify that the higher rates were fully attributable to the presence of emoji. Should we use emoji in email subject lines? We’ve all seen them-smiley face, thumbs up, applause-and they have started showing up in our email subject lines. Now, a new twist has been gaining traction over the last couple of years- emoji. Email has proven to be one of the most effective channels to engage with your supporters due to the relatively low cost and immediacy of delivery.Ĭombining common words with uncommon, power and emotional words to craft compelling subject lines is part science, part art. When raising money through fundraising events or capital campaigns, communication with supporters and donors is paramount for nonprofit organization success. This post about emoji in email subject lines was originated from a great conversation at Greater Giving’s Thought Leadership Summit this past year.
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